You might have an excellent restaurant – lovely dining environment, the best chefs in the world, a top wine cellar and expert wait-staff – but if no-one knows about it, you’ll be sitting in your empty restaurant, waiting for customers all day, instead of cooking them delicious meals. Unless you start thinking about restaurant advertisement.
As with every business in the world, this marketing rule applies to restaurants too:
Having a good product is only half the way to success – you have to let people know what you have, and where to find you.
There are, of course, the usual channels, and some of them can be very effective:
Local papers, free tourist papers, รับจัดบุฟเฟ่ต์ food magazines, local radio stations and internet advertising.
But the public is so inundated with advertising these days, that you really have to come up with something that will make you stand out from the crowd. Something special and ear or eye-catching.
Innovation is the word when it comes to promoting your business and a lot of it depends on the type of business you have and the type of customers you wish to attract.
Consider some of these ideas, and feel free to improvise according to the exclusive service that you provide.
Want to attract tourists? Let them know.
· Advertise in the free tourist publications and tourist web sites for your region. Some papers even include a few paragraphs of write-up for your business with the price of your ad, so be sure to prepare an effective infomercial-type piece to go with your advertisement.
· Leave your business card or brochure at all the tourist accommodation places in you area. Invite the reception staff for a free or discounted meal, so they can recommend your restaurant from personal experience. Ask to leave copies of your menu in the rooms or at the reception area. Make sure a phone number for reservations is included.
Want to attract the locals?
Increase local patronage by having a dynamic restaurant advertisement campaign, changing your special offers frequently, so patrons have something new to look forward to.
Have special weekend promotions. Make your restaurant ‘the place to go to’ on a Sunday morning, by offering special deals. For example, offer a regular Sunday brunch special, a buffet or ‘all you can eat’ meal. It might not be the most profitable day, but you will be building a loyal customer base, who know the quality and selection your restaurant offers. They will be returning on other days, when you charge full price for the meal.
If your chefs are up to it (but only if they are, you don’t want to lower your high standards by introducing promotions that are outside the scope of your staff), organize theme events, such as Hawaiian night, Mexican lunch special, or Mongolian BBQ evening. This could be further promoted with ‘one free tropical cocktail’ or ‘one free Margarita’ with every meal.